In the 1950s, when many film workers felt threatened by television, they voted for big Technicolor spectacles that TV couldn’t offer, such as “The Greatest Show on Earth,” “Around the World in 80 Days” and “Gigi.” Most of these wouldn’t get made in the 21st century, much less win an Oscar. In the 1940s, three BP winners were centered on World War II. Others, like “All Quiet on the Western Front,” hold up remarkably well. Some of the early best picture winners seem creaky and dated (“Broadway Melody,” “Cavalcade”). While campaigns garner a lot of media attention, Oscars in the 21st century basically comes down to the same factors as the first ceremony: AMPAS voters see the nominees and vote with their conscience about what is best. It’s become a mini-industry in terms of campaigners, consultants and event planners. Now, campaigns last roughly seven months, though planning starts even earlier. The media often portrays campaigning as a newer invention, but after some actors saw the attention that the first winners received, they began to woo other Academy voters with dinners and parties. Starting with the second event, in 1930, it was broadcast on radio, and then made its television debut in 1953. Zanuck did something radical: He gave a few words of thanks, thus inventing the acceptance speech. Most winners simply accepted the trophy, but Warner Bros. The first event, on May 16, 1929, was mostly a dinner for 270 people at the Roosevelt Hotel in Hollywood the ceremony itself lasted only 15 minutes. Hardcore film fans are interested in all of them, but the general public is most interested in three: best picture, actor and actress. There were 12 categories, which has grown to the current 23. The Academy of Motion Picture Arts and Sciences handed out the first awards in 1929, with winners announced in advance. In the 21st century, Oscar has lost much of its TV audience, but the name recognition remains as strong as ever. They have also served as a time capsule reflecting what was going on in the world and/or in the entertainment industry each year. For 95 years, the Academy Awards have honored the best in filmmaking.
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